I’ve always loved stories that become a part of your own story. I love reading them, I love writing them, I love seeing them, creating them and experiencing them. So much so that I majored in English Literature and Music Business in an effort to pursue a career in theatre-making and stage management.

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There’s a lot of overlap between creating a production that brings a playwright and director’s vision to life and building an integrated marketing campaign that aligns with your brand’s identity and purpose to create an impactful impression on your audience.

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My creative approach—no matter the medium—is to find sticking points of a persuasive story to drive the audience to feel a new feeling, think a new thought, or live out a new action.